The digital age has changed the way marketers communicate with and sell to B2B audiences. A study also revealed that 82% of marketers consider B2B digital marketing as a new “business driver” and 65% of marketers plan to increase their B2B digital marketing spend. 

In today’s Truelogic DX Podcast, let’s discuss how you can implement an effective B2B digital marketing strategy for your business.

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Reputation matters. Becoming a well–known and established brand requires a solid reputation. Nearly every element of running a business is tied to how your customers perceive you and what they think of your brand. By implementing online reputation management strategies, you can ensure that your business is being noticed and talked about for all the right reasons.

Learn how to use the power of ORM to strengthen your positive brand identity to outrank the competition in this newest episode of Truelogic DX Podcast.

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The ability to build and nurture high-quality client-agency relationships is one of the most significant factors contributing to long-term success as a business. 

With strong communication, clear expectations, and trust between both parties, your agency can build a reputation for total client satisfaction.

Learn about the Fundamentals of Digital Marketing and the Best Survival Skills in the current Digital Landscape in our Truelogic DX – The Podcast Edition!

Definition of terms:

• Account managers- maintains the company's existing relationships with a client or group of clients, so that they will continue using the company for business.
• KPIs- Key Performance Indicators
• POC- Point of Coordination/Contact

Get to know more about digital marketing by visiting https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages to stay updated! 

•  I think that's what's important for a client is they know that their agency is actually working.
• Just make sure that if you commit to a certain cadence in terms of communication, you have to follow through. 
• Every single client that we have, because each client is unique, they have their own challenges.
• We're agile enough to accommodate quests if it's fine, but we're also honest enough and straightforward to let them know that, okay, we might not be able to work this, but this is what we can do.
• Report what happened and the most important thing is what are you going to do about it?
• It's just to be creative, always have that initiative to think outside the box.
• We need to not just be responsive, but we also need to have initiative.
• So I'm like, how can I help you? I want to help you, but you're not helping me.
• If the agency is making it about you, instead of making it about themselves, I think you're in the right agency.

Episode timeline:

[0:44-1:25] Introduction of Dale and Andy

[2:28-4:07] Back to basics: Communication is key

[6:22-7:03] Have separate communication channels for work

[10:11-14:46] Securing the content approval process

[15:01-16:42] On building mutual trust and strategy

[17:06-21:18] Set the right KPIs

[22:44-26:06] Report honestly (even the ugly ones)

[27:47-32:43] Trust your agency. 

[32:59-35:09] On the importance of honest feedback

[39-41-41:36] Trust the tedious process

[41:48-46:17] Choosing a good agency 

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The US has unveiled a new privacy bill that would ban targeted advertising on digital platforms by social media giants like Facebook, Google and others.

Introduced on Jan. 18 by Reps. Anna Eshoo and Jan Schakowsky and Sen. Cory Booker, 'The Banning Surveillance Advertising Act', seeks to limit the ways that Big Tech serve ads to their users, banning the use of personal data altogether.

Will this bill be a huge game changer for every digital marketer? How will this affect PH and local businesses** targeting US markets?

**Real Estate companies like Ortigas, who advertises International Sales

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Shopee and Lazada are now the biggest e-commerce platforms in the Philippines. Due to the pandemic, the digital acceleration in the country increased exponentially and with that, we’re here to dissect the two giants’ performance in terms of performance gaps, usability and design.

To get the creative insights from Truelogic, Gab and Ant also joined the episode as they shared their personal and professional views on Lazada and Shopee.

Learn more about the web designs of Shopee and Lazada in the current Digital Landscape in our Truelogic DX – The Podcast Edition

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Did you know that the Philippines is ranked 6th as the fastest-growing country by podcast listening? Since the start of the pandemic, there’s an unprecedented growth of over 42% increase in podcast consumption globally while 100% in the Philippines alone with 31 million active and regular listeners. 

Founder and CEO of Podcast Network Asia Ron Baetiong gives an overview of how podcasting transcends in the Philippines, and how it’s becoming the new word of mouth. And is it good for your business too?

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In a nutshell, white hat vs black hat technique in SEO is ethical vs unethical SEO. One of them isn’t very illegal, but it might not also be the best for your website.

What are the things you have to know before doing either of these techniques? Learn about the Fundamentals of Digital Marketing and the Best Survival Skills in the current Digital Landscape in our Truelogic DX – The Podcast Edition!

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As the successor to Universal Analytics, Google Analytics 4 (GA4) was released in late 2020 and it’s only now that people have started to take notice.

It’s not meant to be a controversial change, but given how invested businesses have been in universal analytics the change is making waves.

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Let’s talk about Strategy!

A lot of brands either don’t have solid digital roadmaps, take their strategies on the fly or at best have siloed approaches to their marketing and even their digital campaigns.

Let’s get these ideas married and learn how you can have one seamless marketing experience for your customers across multiple channels.

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If there’s a behavior that the pandemic has forced onto us - apart from wearing masks, spritzing alcohol every few seconds, and keeping each other at a distance - it is to be reliant on digital for almost everything that we need.

But what does it really mean for businesses to be on digital? Definitely not just about having a Facebook page for sure! It’s a whole new ball game!

Learn about the Fundamentals of Digital Marketing and the Best Survival Skills in the current Digital Landscape in our Truelogic DX – The Podcast Edition!

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