Truer Business Podcast

In today's episode, we talk with Rebecca Tracey of The Uncaged Life about building a business around the lifestyle you want and how each of us have built sustainable businesses that prioritize freedom and flexibility.

Key takeaways:

• What to focus on (and what to skip) when you're first starting your online business

• Marketing strategies for coaches

• Do you really need a website to start?

• How Rebecca founded her business to suit her lifestyle, and how its evolved over time

• When to start outsourcing for growth

About Rebecca

Rebecca Tracey is the founder of The Uncaged Life where she works with coaches and online business owners to get clear on their brand message, create packages that sell, and help them get clients. Rebecca runs a highly engaged online Facebook group of over 16,000 entrepreneurs. She started her business while living in a Chevy '81 campervan (and now owns a sweet upgraded van) and lives in her dream town of Squamish BC surrounded by mountains, where she is truly living her Uncaged life.

Links:

Rebecca's flagship program (that got Lauren started in business!): Uncage Your Business Rebecca's Facebook group: Uncaged Lifers Rebecca also has a lot of great, information-packed blog posts here.

Podcast website Say hello: [email protected] Follow Kara & Lauren on Instagram: @karacocreative @truerwordsbylauren

Welcome to the Truer Business Podcast with Kara Ferreira and Lauren Van Mullem. This season, we're looking at how online entrepreneurs built businesses around what they wanted for their lives. We're talking to people who broke out of the "follow my formula" mindset to find what worked for them—so you can find the way that works for YOU. What do you really want?

Today, we'll tell you our stories of how we figured that out for ourselves and built businesses that support lives we love. One of the things we've noticed working with other online entrepreneurs is that many of the ones who end up failing are chasing metrics of success that don't necessarily light them up. We thought we'd get started with looking at how we both came to develop our own online businesses…

Kara Ferreira is a website designer and online business mentor helping women solopreneurs bring their business ideas to life in the digital space. Her services include branding, website design, tech implementation and marketing strategy so that her clients get an online business, not just a website. You can find her at Kara Co Creative.

Lauren Van Mullem has been writing content and sales copy for online businesses since 2008 and has helped hundreds of entrepreneurs and coaches attract the right-fit clients who love them. Her specialty is website copy that helps coaches connect with their ideal clients in ways that are ethical, feel good and lead to sales. You can find her at www.TruerWordsbyLauren.com, and join her free Wednesday Craft n' Copy Hour here.

Website: truerbusinesspodcast.com

Say Hello: [email protected]

Find Kara and Lauren on Instagram: @karacocreative @truerwordsbylauren