Donald Trump, inaugurated nearly two weeks ago, launched his own meme coin, a cryptocurrency that originates from a personality or internet culture. The coin was launched on January 17th, two days before his entering into office, and has now accumulated close to 100 million in trading fees over this time. 

The coin reached 14.5 billion dollars overall market value, now falling by two-thirds its original value. Questions have been raised about conflicts of interest, and intersection of business and government. 

Sasha spoke to Professor of Law and Business at The University of Auckland, Alexandra Andhov, about the Trump Crypto Launch and the wider influence of meme coins and cryptocurrency.