Buy now, pay later products such as Afterpay, Klarna, and Zip allow users to pay for a variety of goods and services in - typically four - fortnightly instalments.
Although these products do not charge fees or interest as long as payments are made on time, a substantial amount of providers' revenue comes from late fees.
One of the distinctive points around buy now, pay later products, is how they've been marketed in a way that frames them as different to traditional debt - or not as debt at all.
So how do these perceptions of buy now, pay later products potentially reflect the ways consumers make use of them?
To learn more, producer Theo spoke to AUT's Professor Aaron Gilbert, one of the authors of a new study looking to increase our understanding of this relationship.
The study, 'A Rose by Any Other Name: The impact of consumer perceptions of Buy Now Pay Later on BNPL use by young adults' can be found here.