For the rich and famous, a name is often much more than just a name, and the Trump family hasn't shied from capitalizing on that opportunity. This week on Material World, we explain how Ivanka Trump turned her name into a brand. Now that the First Daughter has taken a position in the White House, what happens to her namesake company? Jenny and Lindsey speak with branding expert Allen Adamson on the challenges of using a person's name as a brand; actress and entrepreneur Jessica Alba on her decision not to use her name as her masthead and Bloomberg's Kim Bhasin on how the Ivanka Trump Co. is helped or hurt by the election of its founder's father. See omnystudio.com/listener for privacy information.

Trump Inc. (Ivanka Edition): What's in a Name?

There's a whole lot of stuff out there to buy. We're talking about all the things you eat, drink, wear and even smoke. Every other week we're going to take a look at one part of the universe of consumable stuff. We'll delve into why we spend our money on these things, the people behind the products -- and why it matters.

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The killers of Berta Caceres had every reason to believe they’d get away with murder. More than 100 other environmental activists in Honduras had been killed in the previous five years, yet almost no one had been punished for the crimes. Bloomberg’s Blood River follows a four-year quest to find her killers – a twisting trail that leads into the country’s circles of power. Blood River premieres on July 27. See omnystudio.com/listener for privacy information.

Introducing: Blood River, A New Podcast From Bloomberg

Adam Neumann had a vision: to make his startup WeWork a wildly successful company that would change the world. He convinced thousands of other people -- customers, employees, investors -- that he could make that dream a reality. And for a while, he did. He was one of the most successful startup founders in the world. But then, in the span of just a few months, everything changed. Foundering is a new serialized podcast from the journalists at Bloomberg Technology. This season, we’ll tell you the story of WeWork, a company that captured the startup boom of the 2010s and also may be remembered as a spectacular bust that marked the end of an era. Foundering premieres June 25, 2020. Subscribe on Apple Podcasts, Spotify, or wherever you listen.  See omnystudio.com/listener for privacy information.

Introducing Foundering

Americans are paying more and getting less for their health care than ever before. On the new season of Prognosis, reporter John Tozzi explores what went wrong.  See omnystudio.com/listener for privacy information.

Introducing Prognosis Season 4: America's Broken Health-Care Costs

On this new show from Bloomberg, hosts Mike Regan and Sarah Ponczek speak with expert guests each week about the main themes influencing global markets. They explore everything from stocks to bonds to currencies and commodities, and how each asset class affects trading in the others. Whether you’re a financial professional or just a curious retirement saver, What Goes Up keeps you apprised of the latest buzz on Wall Street and what the wildest movements in markets will mean for your investments.  See omnystudio.com/listener for privacy information.

Introducing "What Goes Up," A New Show From Bloomberg

On this new show from Bloomberg, hosts Francesca Levy and Rebecca Greenfield navigate the productivity industry by way of their own experiences. In each episode, one of the two becomes a human guinea pig as she tries to solve a specific work-related problem. Using the advice of so-called productivity experts, the duo tackles obstacles like ineffective to-do lists, overflowing inboxes and unruly meetings. Follow along with their attempts, insights and missteps, and maybe find a solution that will work for you. See omnystudio.com/listener for privacy information.

Trump Inc. (Ivanka Edition): What's in a Name?

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