In this episode, Bruno interviews Matt, founder of Fidato Services, about his path from an unplanned business start to six years of growth, expanding divisions and a Gold Coast branch, and aiming for 50+ employees and eight-figure turnover. Matt credits “delusional reality,” written multi-year goals, immediate action backed by planning, and core values of trust, reliability, and accountability, including fixing issues quickly to protect client relationships. He describes a turning point near age 38 after burnout and a holiday that failed to restore his energy, plus motivation sparked by a longtime friend’s gym progress, leading to non-negotiables, daily discipline, and identity change. He explains industry trust problems driven by sales KPIs, underquoting, subcontracting shortcuts, and his commitment to in-house teams. They also discuss personal branding through tailored suits, posture, professionalism, and leadership by service to family and employees.

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Connect with Matt Fidato:

Website: https://fidato.com.au/

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