In this episode of Growth Digger, Taran sits down with Roy Reid, a marketing, PR, and communications veteran with 35 years of experience. Roy is an expert in building trust as the foundation for business success, leadership, and personal relationships. He shares powerful insights on how trust can drive customer loyalty, employee engagement, and overall business growth.

Roy discusses real-world examples, including a hospital turnaround that went from failing metrics to industry-leading performance—all by focusing on trust. He also highlights how businesses can repair and rebuild trust when things go wrong.

Key Topics Discussed:

• Why trust is a tangible business driver, not just a soft skill
• How trust impacts customer relationships, employee engagement, and leadership
• A hospital turnaround story: From poor performance to industry-leading results
• The Trust Contract: A framework for embedding trust in company culture
• How to rebuild trust after a mistake or misalignment
• Why distrust is now the default human emotion and how to overcome it

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