Stormie Andrews is an award-winning co-author who created “The World’s Best Buyer Persona System”. In this interview, we discuss the importance of really getting to know your customer. Who exactly is your customer? What do you want to say to them? What’s important to them? What struggles and pain points do they have? Learn how his system helps you get in tune with your customer as he shares tips to outsmart your competition through marketing and brand messaging.