small and medium-sized enterprises are among the most trusted institutions in America, w/ 21% of respondents trusting them to tell the truth. Four times the trust level for big corporations. Shahar Silverat, Media Post, explains, Personal engagement defines the trust gap between small businesses and large corporations because small businesses generally operate w/ smaller footprints and more localized presences. They more directly understand their customer's values. People trust a company when the humans behind it are identifiable and relatable. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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