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Trust Is the New Currency. AI Is Burning It
Trust is becoming the most valuable currency in business, and AI is accelerating its erosion. People can spot a fake response, a cloned voice, or an AI-written book within paragraphs, and the moment they do, you're done. The fix isn't to avoid AI. It's to be transparent about exactly where you're using it.
In this conversation with Andrea Peer and Susan Leonardson, founders of Geekout Connect, we cover how the trust deficit is reshaping marketing, why the uncanny valley is hardwired into human psychology (and what that means for AI clones, fake testimonials, and generic AI content), and what it actually takes to deliver results in an environment where customers default to skepticism. Andrea brings a PhD in human-computer interaction and 18 years in corporate R&D working with Fortune 100 brands. Susan came up through her parents' garage door business, eight years of network marketing, and a freelance design career that led her into building course experiences for online experts. They share the partnership philosophy that's kept their business together for three and a half years (most don't last six months), and why the future of online courses is about results, not promises.
This episode runs longer than the typical Small Business Big Visibility solo. If you're focused on the AI and trust angle, the conversation gets there in the second half.
CHAPTERS:
0:00 Meeting Andrea and Susan
1:36 Favorite concerts and the music question
4:14 Susan's journey: from garage door business to design freelancer
10:55 Andrea's journey: merchant marine, Air Force, PhD, and ayahuasca
17:07 How two competitors became partners
23:38 What kept the partnership alive when most don't last six months
31:13 The temperament tool that helped them work together
33:46 What they actually do: building learning experiences for online experts
41:31 Why most online courses don't deliver results
44:00 Trust as currency in the AI era
47:51 The uncanny valley and why fake content kills credibility
50:21 The transparency rule for using AI
54:08 Where to find Andrea and Susan
MENTIONED IN THIS EPISODE:
🌐 Geekout Connect: https://geekoutconnect.com
🎧 The We Are Human Podcast: https://wearehumanshow.com
🧠 The temperament assessment they reference: https://whatsmycore.com
ABOUT SMALL BUSINESS BIG VISIBILITY:
A podcast for small business owners who want practical, real-world strategies to grow without burnout. Hosted by Jason McKenzie, founder of Boise Web and a 15+ year veteran helping small businesses become more visible, more profitable, and more sustainable.
Episode 401
🔗 https://smallbusinessbigvisibility.com/
#AIForSmallBusiness #SmallBusinessOwner #TrustInBusiness
View all episodes
By Jason McKenzie
5
33 ratings
Trust is becoming the most valuable currency in business, and AI is accelerating its erosion. People can spot a fake response, a cloned voice, or an AI-written book within paragraphs, and the moment they do, you're done. The fix isn't to avoid AI. It's to be transparent about exactly where you're using it.
In this conversation with Andrea Peer and Susan Leonardson, founders of Geekout Connect, we cover how the trust deficit is reshaping marketing, why the uncanny valley is hardwired into human psychology (and what that means for AI clones, fake testimonials, and generic AI content), and what it actually takes to deliver results in an environment where customers default to skepticism. Andrea brings a PhD in human-computer interaction and 18 years in corporate R&D working with Fortune 100 brands. Susan came up through her parents' garage door business, eight years of network marketing, and a freelance design career that led her into building course experiences for online experts. They share the partnership philosophy that's kept their business together for three and a half years (most don't last six months), and why the future of online courses is about results, not promises.
This episode runs longer than the typical Small Business Big Visibility solo. If you're focused on the AI and trust angle, the conversation gets there in the second half.
CHAPTERS:
0:00 Meeting Andrea and Susan
1:36 Favorite concerts and the music question
4:14 Susan's journey: from garage door business to design freelancer
10:55 Andrea's journey: merchant marine, Air Force, PhD, and ayahuasca
17:07 How two competitors became partners
23:38 What kept the partnership alive when most don't last six months
31:13 The temperament tool that helped them work together
33:46 What they actually do: building learning experiences for online experts
41:31 Why most online courses don't deliver results
44:00 Trust as currency in the AI era
47:51 The uncanny valley and why fake content kills credibility
50:21 The transparency rule for using AI
54:08 Where to find Andrea and Susan
MENTIONED IN THIS EPISODE:
🌐 Geekout Connect: https://geekoutconnect.com
🎧 The We Are Human Podcast: https://wearehumanshow.com
🧠 The temperament assessment they reference: https://whatsmycore.com
ABOUT SMALL BUSINESS BIG VISIBILITY:
A podcast for small business owners who want practical, real-world strategies to grow without burnout. Hosted by Jason McKenzie, founder of Boise Web and a 15+ year veteran helping small businesses become more visible, more profitable, and more sustainable.
Episode 401
🔗 https://smallbusinessbigvisibility.com/
#AIForSmallBusiness #SmallBusinessOwner #TrustInBusiness