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Trust is the new growth strategy - Interview w/ Jenn Grabenstetter
Overview
Welcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.
This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details
In this episode, Drew interviews Jenn Grabenstetter, Consulting Director at Slalom. They explore the evolving landscape of marketing, focusing on trends beyond AI, operational challenges, the quest for personalization, and the importance of addressing digital experience debt. They discuss the shifting nature of customer loyalty, emphasizing the rise of influencer loyalty over traditional brand loyalty, and highlight the need for businesses to adapt to these changes to remain competitive. In this conversation, the speakers explore the transformative impact of AI on marketing and B2B buying processes, emphasizing the potential for hyper-targeting niche audiences and improving consumer experiences. They also discuss concerns about the erosion of critical thinking skills due to reliance on AI, and the importance of building trust through micro interactions. The conversation concludes with practical advice on focusing on neglected areas of business to enhance trust and loyalty.
Connect w/ Jenn Grabenstetter
- https://www.linkedin.com/in/jgrabenstetter/
Connect w/ Drew & StealthX
- https://www.linkedin.com/in/drewhburdick/
- https://stealthx.co
View all episodes
By StealthXOverview
Welcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.
This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details
In this episode, Drew interviews Jenn Grabenstetter, Consulting Director at Slalom. They explore the evolving landscape of marketing, focusing on trends beyond AI, operational challenges, the quest for personalization, and the importance of addressing digital experience debt. They discuss the shifting nature of customer loyalty, emphasizing the rise of influencer loyalty over traditional brand loyalty, and highlight the need for businesses to adapt to these changes to remain competitive. In this conversation, the speakers explore the transformative impact of AI on marketing and B2B buying processes, emphasizing the potential for hyper-targeting niche audiences and improving consumer experiences. They also discuss concerns about the erosion of critical thinking skills due to reliance on AI, and the importance of building trust through micro interactions. The conversation concludes with practical advice on focusing on neglected areas of business to enhance trust and loyalty.
Connect w/ Jenn Grabenstetter
- https://www.linkedin.com/in/jgrabenstetter/
Connect w/ Drew & StealthX
- https://www.linkedin.com/in/drewhburdick/
- https://stealthx.co