<p>To transform into "Trusted Advisors" with our customers we must be both "trustworthy" and "competent", but which is more important?  Listen to this episode to find out.</p>

To transform into "Trusted Advisors" with our customers we must be both "trustworthy" and "competent", but which is more important? Listen to this episode to find out.

<p>To transform into "Trusted Advisors" with our customers we must be both "trustworthy" and "competent", but which is more important?&nbsp; Listen to this episode to find out.</p>

Trust or Competence - Which is More Important?

The Selling the Sage Way podcast is created by Michael Nash, a world-class GTM sales advisor for B2B technology companies.  The intended audience is for both leadership and individual contributors across the GTM organization.

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The Selling the Sage Way podcast is created by Michael Nash, a world-class GTM sales advisor for B2B technology companies. The intended audience is for both leadership and individual contributors across the GTM organization.

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Trust or Competence - Which is More Important?

Trust or Competence - Which is More Important?