Following the pandemic we’re more online, more aware of emerging technology and more likely to place as much greater emphasis on a brand’s reputation and purpose as their products or services. So what does this mean for businesses looking to connect with their customers? PwC’s Head of Industries, Quentin Cole, invites WPP’s Chief Client Officer, Lindsay Pattison, and Leader of Industry for Technology, Media and Telecommunications, Mary Shelton Rose, for a closer look at how the trends seen in this sector are creating opportunities and challenges for businesses of all sorts.