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The fear of making a decision runs deep in our psychology—whether you're contemplating a $20,000 HVAC system or taking your first step toward sobriety. As someone who's walked both paths, I've discovered that sales objections and recovery hesitations share remarkable similarities.

When customers say "I need to think about it" or "I should check with my spouse first," they're often masking deeper fears. Just like someone struggling with addiction who wonders "Where will the fun go if I get sober?" or "What if I can't stick with it?" The underlying message is the same: change is terrifying. Most fascinatingly, refusing to make a decision is itself a decision—specifically, a choice to stay exactly where you are.

The key insight I've gained from both worlds is that pushing people never works. Whether you're selling HVAC systems or supporting someone's recovery journey, authenticity and honest communication create trust, while pressure tactics destroy it. People have an uncanny ability to sense when you're being incongruent or manipulative. That's why taking a genuine interest in their concerns, practicing active listening, and offering solutions rather than sales pitches creates better outcomes for everyone involved.

Your success, whether in business or in supporting others through life transitions, depends on understanding that people make decisions for their reasons, not yours. By validating concerns without judgment, asking thoughtful questions, and creating space for autonomous decision-making, you help others navigate change in a way that respects their journey. This approach not only leads to better business outcomes but also more meaningful human connections.

Have you noticed this pattern in your own life? How might approaching difficult conversations with more curiosity and less pressure change your relationships—both professional and personal? I'd love to hear your experiences.

https://coreyberrier.gumroad.com/

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