Mike Tigani, Director of Marketing for King & Prince Seafood, joins host Teri Hoffman to discuss the realities of B2B marketing, imperfect data, and why trusting your instincts is often just as important as relying on research. Drawing from his background in food science, R&D, and marketing, Mike shares stories about navigating fast-moving customer demands, balancing creativity with consumer insights, and building memorable brands in the food industry. He also reflects on the bold marketing decision behind the wildly successful “Big A-Z Burger,” proving that sometimes taking risks and trusting your gut can lead to breakout success.

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