The issue of lead in drinking water isn’t limited to low-income neighborhoods around Milwaukee. The housing stock and the water infrastructure in many city and suburban neighborhoods are old — and lead laterals serve modest houses and sprawling mansions alike. How do you drink your water? #ProjectMilwaukee — WUWM 89.7 FM (@WUWMradio) May 3, 2019 But how do people around the city decide whether to drink water straight from the tap, run it through a filter, drink bottled water, or some other option? Researchers are increasingly interested in learning how people decide whether to drink their tap water. Greg Pierce , the associate director of research at the Luskin Center for Innovation at the University of California, Los Angeles, studies public perceptions of tap water. Here are three key takeaways from Pierce's research: Socioeconomic factors impact perceptions of tap water “Since Flint, there's been an interest both from the public and from the researcher perspective on digging deeper