Even if you really badly want to act ethically on all levels. It becomes really hard due to competition and the fact that people will prefer to pay less most of the time. Let's say you want to pay fairly to your employees, suppliers, use sustainable methods of production, etc. All this means higher costs in comparison to a more “traditional approach” which means a higher price of the final product. Most people, in the end, want cheaper stuff, but you can’t offer them cheaper stuff if your costs are much higher than those of your competitors. Even if you want to act ethically, other companies will make it harder and most people care about quality and low price so they also will make it hard for you.