As generative AI becomes more ingrained in everyday life, from the workplace to the classroom, emerging opportunities present themselves for AI’s use within pharmacy education. Today, I’m joined by two educators at the faculty, Fong Chan and Jamie Yuen, who are exploring generative AI’s use within pharmacy education through an exciting project called GENRX. Together, they explain how developing a prototype using generative AI to simulate virtual consultations for pharmacy students might enhance those students’ clinic skills and educational experience.