Your team is faced with a complex decision. Maybe it's complex because you have a lot of options or maybe it's complex because it's technically challenging and requires some testing. You may want to consider a structured approach: DMRCS.

Define
Measure
Reduce
Combine
Select

Learn more about this approach by statisticians Dr. Anderson-Cook and Dr. Lu.
Check the podcast blog for their articles and examples.

Are your teams struggling with poor communication and rushed timelines? Is your product vision clouded by a lack of clarity? It's time to find your way through the confusion and build products that truly resonate with users.

Introducing "Pierce the Design Fog" by Dianna Deeney, the essential guide to turning abstract ideas into high-quality products. This book offers a proven playbook with practical frameworks and tools to help you foster team synergy, lead with vision, and ma

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