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Episode Summary

In this energizing episode of the Trading Secrets series, host Roger Magalhães explores why showing up—both online and in person—is critical for success in the window treatment business.

This episode is packed with straightforward, actionable advice for window covering professionals, including SEO strategies, branding tips, and essential etiquette that sets you apart from the competition. Roger shares relatable stories and a recent personal experience that underline how visibility and authenticity help you thrive in the industry.

Key Topics Covered

• The importance of being visible: If you’re NOT trying to hide from the IRS or FBI, your name and brand should be everywhere. Presence builds trust!
• SEO basics for installers and small businesses: Simple, realistic steps every window pro can take to stand out, even if you’re new to online marketing.
• Business etiquette: How professionalism online and offline boosts your reputation among peers and clients.
• Marketing tips & tricks: Practical ways to get your business noticed without huge investments.
• Roger’s personal story: Real-world example that highlights how to apply these strategies immediately.
• Action steps: How to start “showing up” right now to spark growth in your business.

Main Takeaways

Visibility brings opportunity—don't underestimate the power of "showing up" in search results, on social media, on the job and in your community.
Even small SEO wins can make a big difference for local businesses in the home improvement and design sector.

Authenticity and professionalism matter: Let your identity, story, and brand shine so clients can find and trust you.

Anyone, from seasoned installers to newcomers, can apply these tips and see measurable improvement—no advanced marketing degree required!

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
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