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Episode Overview

Kicking off 2022, Roger Magalhães, founder of Shades In Place and Trading Up Consulting, challenges window treatment installers, dealers, and industry professionals to seriously invest in a fast-growing industry trend: motorization and home automation.

Roger explains how home integration—smart locks, thermostats, and now motorized window coverings—has rapidly expanded since 2006, exploding in popularity and becoming a major force in sales, convenience, and safety.

However, many dealers and decorators remain hesitant to embrace automation due to lack of confidence or knowledge.

Key Discussion Points

• Motorization Boom: Window treatment motorization is no longer a luxury—it’s now a must-have for tech-savvy homeowners. Everything—from locks to lights to shades—is becoming connected.
• Knowledge Is Power: Fear and uncertainty are stopping dealers, fabricators, and installers from embracing these profitable installation jobs. If you avoid the trend, you’re leaving money on the table!
• 2022 Goal: Make a commitment to educate yourself. Join Facebook groups, follow industry leaders, ask your reps about new options, and connect with innovative brands.
• Networking & Support: Build relationships within the industry, share experiences, and unite to conquer the learning curve.

Top Takeaways

Home automation is the future—embrace it or risk being left behind.
Ongoing education and networking are game changers. Don’t walk away from lucrative jobs simply because you’re not familiar with the technology.
Make professional learning a core focus for your business in 2022 and beyond.

Call to Action

2022 is your year to level up. Get comfortable with automation. Invest in learning. Reach out to your peers and industry leaders. The demand for smart, motorized window treatments isn’t going away—will you be prepared to meet it?

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

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