The Mars Corporation wrapped up 2022 with the release of the Purple M&M, a candy anthropomorphized to “represent acceptance and inclusivity.” According to Mars, “keen self-awareness, authenticity and confidence are the driving forces behind Purple’s charm and quirky nature.” Earlier last year M&M had also attempted to make their brand more “inclusive” by redesigning the sexy green candy and giving the orange crippling anxiety. The irony in all this is that the food colorings that comprised these coated chocolates absolutely can disrupt your mental health and ultimately make you less self-aware as you succumb to chemical reactions and hyperactivity - especially in children. More to the point, these are candies - the entire marketing campaign is a cheap stunt to turn characters into the flavor - or color - of the week to attract customers. An odd strategy considering that the purple candy represents less than 5% of the population. Meanwhile, M&M’s still contain artificial flavors, which could still contain banned synthetic substances, along with a rainbow of colors proven to be toxic. Considering that particular groups, black and hispanic, seem to be the direct target of U.S. Food Companies according to the Rudd Report, it is actually an inversion of reality to claim that toxic candies can create inclusivity when you are pumping those toxins into the mouths of young minorities. Some may also wonder why the purple candy is the symbol of inclusivity, etc., or what amounts to an ideological cult obsessed with such ideas. Perhaps it is because purple has always been a symbol of royalty, wealth, and anything glorious, due to its cost. Ultimately this implies that purple is a virtue signal as much as the color has traditionally been a status symbol used by the powerful. Therefore the purple M&M is a symbol of every cultural resistance to progress in the name of the same. The Blue and Yellow candies are respectively relaxed and stupid, two things that certainly not a threat to anyone, while red has been silenced as an aggressive male, orange has been brain-damage with anxiety, and green has been domesticated and stripped of its femininity. Furthermore, while purple represents authenticity and inclusivity one may wonder if this is the Mars Corporation’s way of saying they were never authentic or inclusive. Meanwhile, the brown candy, Ms. Brown, is relegated to Homer Plessy or Rosa Parks status in the segregated M&M lineup.

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