Black Rock, the powerful investment management company overseeing trillions, was founded in 1988 by 8 people. Today they control an immense amount of real estate, businesses, entertainment, etc., with their tentacles thrust into countless other things. A quick glance into theology and mythology will cultivate an altogether different view on this financial Lovecraftian Old One, however, and provide the background perhaps on why the firm chose such a name from the start.

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