Find what makes your product or service different from others.

Show how your difference helps: think about how it improves work, saves time, lowers expenses, or gets better results. Turn these into clear numbers or feelings.

Create a simple, strong one-liner that shows the main benefit or promise. Make it emotional or highlight a key fact. Make them feel smart or show how they save time and money.

List who benefits most: businesses or people who gain the most from your advantages. Think about industries, job roles, or specific problems your solution solves well. Avoid large companies—they have too much red tape.

The Art of Selling, Arnold Schwarzenegger

A good essay by Paul Graham

How to sell like Steve Jobs, David Senra’s podcast

Get full access to The systematic venture at systematicventure.substack.com/subscribe