Many people start businesses in areas they don't care about, especially when they can raise funds and gain some fame, common in the tech industry.

Too often, people lack patience for what they are building. I believe there is a huge cost to this casual approach.

To understand more, you should listen to this podcast.

If you want to learn further, you can read this article for free for now.

Also, you should really listen to this interview

In this podcast, we explore the difference between two types of selling:

* For B2B, when migration is traumatic, you must first pitch by addressing and capping the downsides.

* For B2C, where the product is commodity-sized or churn is extremely high, you need to pitch the upside and make it feel critical.

We will see how type 1 critical products should market themselves like type 2, and how type 2 critical products should sell themselves as if they were type 1, emphasizing their critical nature.

April Dunford on product positioning

This episode is based on real user feedback I gave to my sales team at my accounting software company. For a few months, I've noticed that our conversion rate is not great, even though we have some excellent leads.

I decided to review the sales recordings and sales communications. I realized that she was focusing more on the process rather than the purpose. You need to spend time on your leads, especially when you are selling something like accounting, like us.

This is basically what this episode is about: process and purpose. I decided to write an article about it because I had sent her very detailed written feedback. This episode summarizes that feedback, and I hope you enjoy it.

How to do great work - Paul Graham

Craft a sales pitch - April Dunford

Find what makes your product or service different from others.

Show how your difference helps: think about how it improves work, saves time, lowers expenses, or gets better results. Turn these into clear numbers or feelings.

Create a simple, strong one-liner that shows the main benefit or promise. Make it emotional or highlight a key fact. Make them feel smart or show how they save time and money.

List who benefits most: businesses or people who gain the most from your advantages. Think about industries, job roles, or specific problems your solution solves well. Avoid large companies—they have too much red tape.

The Art of Selling, Arnold Schwarzenegger

A good essay by Paul Graham

How to sell like Steve Jobs, David Senra’s podcast

Avoid hastily cutting your prices; instead, identify the intangible assets that your customers value in order to set healthy prices.

You can reach me at [email protected].

Market downturns are a blessing if you have efficient operations, even more so if you never raised funds and don’t need more money to grow.

Let’s bust that myth together: shrinking VC investment is not a problem.

Please feel free to contact me at [email protected].

You will lose your focus and do useless stuff—that’s fine.

In this podcast, I try to explain why the Pareto Principle is a life-saving concept and how to find what you should really focus on.

Please feel free to contact me at [email protected].

You will fail, a lot, but you should make sure those failures come at low costs.

In this podcast, I share some classical mistakes and why you should neither underestimate competitors, neither overstimate their ablity to fucntion friciotnlss.

Please feel free to contact me at [email protected].

A stream of consciousness on anxiety and why, except if you're doing illegal stuff, it's never as bad as it seems in your mind.

Keep the faith.Please feel free to contact me at [email protected].

Iteration is essential, not optional.

In this episode, I attempt to explain why it is critical not to function with a broken feedback loop and how it can be a superpower.

Please feel free to contact me at [email protected].