TubeCircuit

The "Pokemon Go" craze was just the beginning - Augmented Reality is forever changing our digital world. Snapchat reports that their AR features are used daily by 170M of their users. That's because AR enhances the social experience and allows for a stronger sense of community. It's not a fad, it's an innovation that will become a staple of most platforms. In this episode we explore how Augmented Reality supplements the social experience, and the ways in which it’s being used by platforms, video games, and marketing campaigns.

Memes are of the most important methods of communication for Millennials and Gen Z. This is why brands are desperate to understand, and utilize, the meme language. In this episode we explore why memes are essential for brands, as well as the ways in which memes act as an indicator for digital trends.

"Fall Guys: Ultimate Knockout" has reached unprecedented levels of success in both game downloads and Twitch viewership. The teams at "Mediatonic" and "Deveolver Digital" have accomplished this by creating the game with livestream-viewing in mind. "Fall Guys" shows how the key to establishing a cult-following as a video game is in knowing how to excite the Twitch community.

Epic Games, the parent company of Fortnite, wants to topple the App Store monopoly. But unlike the many who've tried before them, they are uniquely capable of forever altering Apple's practices. In this episode of TubeCircuit we explore the App Store's dubiously legal practices, and how Epic Games' brilliant anti-Apple campaign could forever change this.

As TikTok faces an uncertain future in the US, the biggest social media platforms are seeing this as their opportunity to take the short-form video market.

With Facebook launching "Reels", a TikTok competitor that exists within the Instagram app, they've made it clear that they want to bulldoze TikTok and take their user base. What is their plan, and will it be successful?

Through the many memes, and even a reference in a recent Beyonce verse, people’s familiarity with the platform “OnlyFans” is rapidly growing. Porn performers and ordinary citizens alike are capitalizing on the platform’s offering of making an income through explicit content that you put behind a pay-wall. The success of OnlyFans has huge implications for the future of the influencer industry, and the methods by which creators choose to monetize.

Fortnite is becoming more than just the game your nephew won't shut up about. The April 2020 "Travis Scott / Fortnite" concert was watched live by 12.3 million within the game's "Party Royale" mode. The massive success of this event speaks to the future that tech giants are aiming to establish: a world where virtualized experiences that mirror the real world are enjoyed through a digital universe. But of all companies, Fortnite is leading the pack for this metaverse reality.

Digital media in 2020 has become a competition in who can deliver the most click-tempting titles and thumbnails. What are the implications to the prevalence of clickbait, and how will this impact the way Millennials and Gen Z consume online content?

Many people first caught wind of Spotify's strategy to conquer podcasting through their acquisition of the "Joe Rogan Experience", what many describe as "Oprah for Men" (if you weren't aware of how huge this is). But what's received less media attention is the deeper strategy that Spotify has been implementing over the past year in order to dominate this billion dollar industry.

This is the inaugural episode of my new podcast, "TubeCircuit".

In this week's episode, we'll be taking a deep-dive into the latest news surrounding TikTok.