In this episode, we delve into the complex relationship between humans and brands, exploring the full spectrum of emotions that products can evoke. Can a brand truly make us feel everything from love to fear, and from security to vulnerability? The answer might surprise you.

Our conversation takes a fascinating turn into the realm of cognitive science, examining how the human brain distinguishes between people and objects when it comes to emotional attachment.

So if you're curious on why you can't just "get rid of" a crying baby as if it were a broken alarm clock tune in...