In this episode of Art of the Kickstart, we spoke with Ed MacDonald, CEO of Buffalo Carts. MacDonald was joined by his daughter, Marissa MacDonald, for the interview. Buffalo Cart is an electric-powered cart system that attaches to a vehicle hitch and helps you pull up to 500 lbs easily. Listen to learn how the Buffalo Cart team has surpassed their funding goal by almost 300% on Kickstarter.

Short on time? Here's what we talked about.

Familiar with the product development process, Ed MacDonald was prepared for the challenges of funding a Kickstarter campaign. From design to prototyping Buffalo Carts, MacDonald and his team advanced and perfected the design within a year.

The Buffalo Carts team tested the product on family and friends during the product development process. The feedback from loved ones and others who saw them using Buffalo Carts helped to improve the design. Ed and Marissa MacDonald speak on the importance of validation in product development.

Feedback received from backers on Kickstarter encourages MacDonald and his team. The community’s questions and comments drive the campaign forward and help MacDonald plan for the future.

Links

* Buffalo Cart's Website

* Buffalo Cart's Kickstarter Campaign (Production timeline updates are posted)

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Sponsors

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Transcript

View this episode's transcript

Roy Morejon:

Welcome entrepreneurs and startups to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon president and founder of Enventys Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of inventions and earn more than $1 billion in sales over the past 20 years. Each week, I interview a startup success story, an inspirational entrepreneur, or a business expert in order to help you take your launch to the next level. This show would not be possible without our main sponsor ProductHype, the weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out producthype.co and join the hype squad.

Roy Morejon:

Now let’s get on with the show. Welcome to another edition of Art of the kickstart. Today, I am super excited because I’m speaking with Marissa and Ed MacDonald, creators of Buffalo Cart. If you haven’t heard of Buffalo Carts yet you should. It is a Texas-based startup company that is producing American-made innovation in electric-powered carts in their system. So Ed, Marissa, thank you so much for joining me today on Art of the Kickstart.

Marissa MacDonald:

Thank you.