Think college pricing is based on need? Think again. In this eye-opening episode of College Shortcuts Insider: Beyond the Admissions Curtain, Neha Gupta exposes the secretive world of tuition pricing—where private equity-backed consultants and predictive algorithms determine what you pay for college. Learn how colleges use your clicks, your zip code, and your student's digital behavior to craft merit aid offers that are anything but random. If you're applying to college or guiding your child through the process, this episode will forever change how you negotiate, strategize, and understand the real cost of higher education.