Tune into Tourism

This episode introduces the concept of sustainable tourism and features information, resources and practical steps you can take to ensure your business has a more positive impact. Plus we answer some of your questions on electric vehicles and charging, transport links, and single use plastic. Featuring: Janie Neumann, Sustainable Tourism Manager, VisitScotland and Crista Buznea, Sustainable Tourism Specialist & Marketing manager, Ecologi

Visit www.hie.co.uk/tinto for all the resources mentioned in this episode.

'RURAL and Community Tourism'

Guests: Peter Syme, Adventure Specialist and Strategic Advisor (petersyme.com) and Joan Bishop, Chair of the Dornoch Community Interest Company (visitdornoch.com).

After a year where everyone's world shrank dramatically, visitors are now desperate to escape the urban for the freedom of a rural environment - and have a meaningful experience, really connecting with the locals, and drinking in the history, culture and traditions. The Highlands and Islands of Scotland couldn't be better placed to tap into this desire. In this podcast, we're look at how things have changed post-covid, and how to tackle the new challenges rural destinations face in the coming season and beyond.

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'RESPONSIBLE - Caring for the Environment, Community and Economy'

Guests: Dr Harold Goodwin, Director, Responsible Tourism Partnership (Responsibletourismpartnership.org) and Paul Easto Co-founder, Wilderness Scotland (wildernessscotland.com)

As consumers look for more information, openness & options around sustainability, we discussed what 'responsible tourism' really means, the new challenges we face in a post-covid world, and discovered some of the changes you could start to make within your tourism business.

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'EVENTS - Going hybrid, and embracing change'

Guest: Judith Wilson, Director EVENTSBASE and EVENTIT (eventsbase.co.uk eventit.org.uk)

The Tune into Tourism: Road to Recovery podcast aims to help tourism businesses in Scotland to get back on track after the pandemic. As events start to return in Scotland, albeit many in a hybrid form, we find out what that could mean for your business and how to embrace the change, as well as opportunities to collaborate to create new events or festivals in your own community.

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'RECONNECTION - Reunion travel, and thinking digital'

Guest: Nick Hall, CEO Digital Tourism Think Tank (thinkdigital.travel)

In this podcast we talk about an unsurprising trend for 2021- Reunion travel. People are desperate to get together with friends and family they haven't seen for so long. But not being able to connect in person for the last year has driven all of our relationships online, so re-thinking how we communicate and interact with visitors in this new digital first era will be crucial. We discuss how to embrace change, cater to these guests and their new needs, plus collaboration and partnerships.

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'CUSTOMER BEHAVIOUR - Getting to know the new customer'

Guests: Simon Calder, Travel journalist (simoncalder.co.uk) and Irene Roberts, Director, UK North, Market Management, Expedia (expediagroup.com)

The Tune into Tourism: Road to Recovery podcast aims to help tourism businesses in Scotland to survive - and thrive - as we emerge from a global pandemic. We discuss new trends in customer behaviour - what they are looking for, how they are booking, and how to turn lookers into bookers. From pricing, through booking windows, to managing expectations, we talk about how you can take the opportunity this year will provide to create new loyal domestic customers who will keep coming back.

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'THE BUSINESS OF RE-OPENING '

Guests:Andrew Scott, Victus Consultancy (www.victusconsultancy.co.uk) and Jo De Sylva, VILN Chair and owner, MacGregors Bars (www.macgregorsbars.com) and Bogbain Farm (www.bogbainfarm.com)

Re-thinking your offering, tackling concerns around pricing, creating packages, working with other businesses within your communities, and more!

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'STAFFING - Dealing with a post-Covid and post-Brexit reality'

Guest: David Cochrane, Chief Exec Hospitality Industry Trust Scotland (hitscotland.co.uk)

In this episode, aimed at helping your tourism business emerge from a global pandemic, we'll discuss how to find, attract and keep great team members. From new pools of people to be looking at, to changing the work environment to appeal in what will be an employees market, as well as re-thinking some of the fundamentals of how you run your business in a world that has been forever changed.

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'WELLBEING - Taking care of yourself and your staff'

Guest: Gordon McIntyre, Hospitality Health (hospitalityhealth.org.uk)

In the first of 8 new episodes in this Road to Recovery series, aimed at helping your tourism business emerge from a global pandemic, we look at the most important aspect of any business – the people.

After a year which has challenged our mental health, we talk about how to take better care of our staff, the signs to look out for, how to improve communication, and most importantly look after your own wellbeing too.

Find out more about Tune into Tourism hie.co.uk/tinto

The focus for this episode is food and drink, and host Julia Sutherland is joined by Jacqui Williamson (owner corneronthesquare.co.uk Beuly), Kelly MacKenzie (marketing manager An-talla.co.uk), and Craig Innes (owner pixelspiritsltd.co.uk & lochlevenhotel.co.uk/ ).

They talk about the challenges of starting a delivery service in rural areas, listening to what local customers really want from your business, adjusting your marketing strategy accordingly, creating new online experiences, and the new meaning of BYOB!