Tuomo Laine is the co-founder and managing Director of Twice Commerce, the circular economy platform. Twice Commerce challenges the notion of ownership and promotes a more mindful approach to consumption – a crucial step towards abandoning the throwaway culture.

Join us as we unpack Tuomo's journey to founding a company focusing on circular economy, and explore the intersections of business, sustainability, and innovation. In this episode, we discuss:

• How Twice Commerce helps brands and entrepreneurs sell items more than once, promoting a more mindful approach to consumption and challenging the throwaway culture
• Consumer readiness and the growing market for renting and sharing products 
• Challenges in available infrastructure, financing, and incentive alignment
• Implications of the circular economy on product design and manufacturing 
• The importance of aligning business incentives with climate action goals
• Tuomo’s personal journey into founding a planet-centric company
• Work-life separation to maintain a healthy balance and enable making bolder bets in solving wicked problems

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https://www.twicecommerce.com/

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