Ben Christensen is the CEO and founder of Cambium Carbon. Cambium Carbon is at the forefront of redefining sustainability in the wood supply chain, with a bold mission to transform urban wood waste into valuable resources. Ben shares the innovative processes Cambium Carbon employs to reclaim urban trees—often felled due to natural disasters, disease, or urban development—and repurpose them into high-quality materials.
In this episode, we discuss:
-Cambium Carbon's approach to revolutionize the sustainable wood supply chain by repurposing urban wood waste into valuable materials
-the scale of the problem of trees ending up to landfill in the US
-How transparency allows customers to trace the origin and journey of their wood, fostering trust and accountability.
-Navigating the balance between operational efficacy and sustainability necessitates environmentally conscious decision-making and ongoing improvement.
-Embracing the unknown and unlearning old paradigms to unlock innovation and adaptability in the evolving climate business sector
-The cultivation of a strong brand identity for sustainable materials can fundamentally shift societal perceptions and value systems.
-The importance of ambitious goal-setting for long-term success and impact in the climate business domain
This episode is brought to you by UseLess Company.
Links
Climate Business Cast: https://climatebusinesscast.com/
Cambium Carbon: https://cambiumcarbon.com/
UseLess Company: https://useless.fi/en/
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