Oliver Kenyon is a UK-based entrepreneur and the Co-Founder of ConversionWise, a company specializing in conversion rate optimization (CRO). Under his leadership, ConversionWise has collaborated with over 3,500 brands, including GFUEL, Lotus Biscuits, and Lamborghini, as well as prominent figures like Lionel Messi and Kim Kardashian.

He is also the Founder of AffiliateFix, a leading affiliate marketing community that grew to over 70,000 members and 400,000 discussions. This platform was later acquired by Neil Patel’s investment firm in 2017.

Before his entrepreneurial ventures, Oliver was a fully qualified chef. Beyond his business achievements, he is dedicated to education, offering courses on platforms like Udemy to share his expertise in CRO. 

Summary

In this episode with Oliver Kenyon, you’ll learn:

• How Oliver built ConversionWise, a large conversion rate optimization (CRO) agency, including how they helped put landing pages on the map.

• Since the landing page industry exploded, how ConversionWise has evolved and adapted.

• When Oliver met his co-founder Andy and how they divide their workload.

• Whether they have any systems in place, such as EOS (Entrepreneurial Operating System) or OKR (Objectives and Key Results).

• The current status of the affiliate community that Oliver built (and his first exit), AffiliateFix.

• Whether Oliver started out specifically aiming at eCommerce or if he had adopted a more general approach.

• Some examples from Oliver of best practices that apply across the whole industry.

• Where Oliver sees issues where direct response does not really work but conversion is optimized, such as traffic that is too expensive.

• Whether Oliver thinks tech stack and brand infrastructure can affect conversion.

• How he feels about the future, including CMS (content management systems), Shopify, and AI.

• How ConversionWise works with brands on the CRO side and what their retention is like.

• How you can get in touch with Oliver.