Sign up to save your podcasts
Or
Share Turn Clients Into Advocates: A Practical Playbook for Client Retention & Growth
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Turn Clients Into Advocates: A Practical Playbook for Client Retention & Growth
What if your next big growth opportunity isn’t in winning new clients but keeping the ones you already have?
In this episode of Marketing Momentum for Agencies, I talk with Remeny Armitage, founder of Brilliant & Human, who has spent 20+ years helping agencies uncover what their clients really think and turning that insight into loyalty, advocacy, and profit.
We talk about:
- The three biggest mistakes that quietly kill client relationships
- How one agency went from 22% to 77% client satisfaction
- Why price isn’t why you’re losing pitches and what actually is
- The art of onboarding, expectation-setting, and being human in a digital world
This is your no-fluff guide to client retention, packed with stories, humour, and actionable ideas you can use right away.
CHAPTERS
00:00 The Importance of Client Retention
02:52 Understanding Client Advocacy
05:28 Proactive Client Engagement Strategies
08:16 The Scope of Client Advocacy Services
11:09 Challenges in Client Relationships
13:56 Transformational Impact of Client Feedback
16:30 Building Human Relationships with Clients
19:16 The Role of Communication in Client Retention
22:10 Best Practices for Onboarding Clients
24:38 Addressing Client Expectations
27:20 The Role of AI in Client Relationships
30:03 Final Thoughts on Client Advocacy
ABOUT THE GUEST
Remeny Armitage is the founder of Brilliant & Human, which she started in 2017 with a mission to humanise business. With nearly two decades of in-house agency experience behind her, she now helps agencies strengthen client relationships, improve performance, and grow with confidence by uncovering what clients really think. She is also the author of the Agency–Client Benchmark Report, a major piece of research based on interviews with agency leaders and clients, exploring the gaps between what agencies believe and what clients truly think and want.
ABOUT THE HOST
LinkedIn: www.linkedin.com/in/traceyburnett
Website: www.leadstosuccessglobal.com
Got a question? Give me a call: 0044 7877 042 804
Email: [email protected]
Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales
Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin
The Agency - Client Benchmark Report, download at www.brilliantandhuman.com
Connect with Remeny at https://www.linkedin.com/in/remeny/
View all episodes
By Tracey BurnettWhat if your next big growth opportunity isn’t in winning new clients but keeping the ones you already have?
In this episode of Marketing Momentum for Agencies, I talk with Remeny Armitage, founder of Brilliant & Human, who has spent 20+ years helping agencies uncover what their clients really think and turning that insight into loyalty, advocacy, and profit.
We talk about:
- The three biggest mistakes that quietly kill client relationships
- How one agency went from 22% to 77% client satisfaction
- Why price isn’t why you’re losing pitches and what actually is
- The art of onboarding, expectation-setting, and being human in a digital world
This is your no-fluff guide to client retention, packed with stories, humour, and actionable ideas you can use right away.
CHAPTERS
00:00 The Importance of Client Retention
02:52 Understanding Client Advocacy
05:28 Proactive Client Engagement Strategies
08:16 The Scope of Client Advocacy Services
11:09 Challenges in Client Relationships
13:56 Transformational Impact of Client Feedback
16:30 Building Human Relationships with Clients
19:16 The Role of Communication in Client Retention
22:10 Best Practices for Onboarding Clients
24:38 Addressing Client Expectations
27:20 The Role of AI in Client Relationships
30:03 Final Thoughts on Client Advocacy
ABOUT THE GUEST
Remeny Armitage is the founder of Brilliant & Human, which she started in 2017 with a mission to humanise business. With nearly two decades of in-house agency experience behind her, she now helps agencies strengthen client relationships, improve performance, and grow with confidence by uncovering what clients really think. She is also the author of the Agency–Client Benchmark Report, a major piece of research based on interviews with agency leaders and clients, exploring the gaps between what agencies believe and what clients truly think and want.
ABOUT THE HOST
LinkedIn: www.linkedin.com/in/traceyburnett
Website: www.leadstosuccessglobal.com
Got a question? Give me a call: 0044 7877 042 804
Email: [email protected]
Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales
Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin
The Agency - Client Benchmark Report, download at www.brilliantandhuman.com
Connect with Remeny at https://www.linkedin.com/in/remeny/