Most radio stations are leaving valuable podcast content on the table.

In this episode, we discuss how to turn podcast transcripts into website articles that attract more visitors, improve search visibility, and help listeners discover your content long after the episode is published. You’ll learn why your station website should be the permanent home for the meaning and context behind your podcasts, while your podcast host continues to handle audio distribution.

We cover:
• Why podcast episodes shouldn’t live only on third-party platforms
• How to transform transcripts into reader-friendly articles
• A simple structure for podcast recap posts
• Adding local context, links, and key takeaways
• Where to place embedded players for the best user experience
• A practical workflow your team can repeat every week
• How transcript articles help search engines and AI answer tools understand your content

If you’re already putting in the work to create podcasts, this episode will help you get more long-term value from every recording.

For complete show notes, examples, and links mentioned in this episode, visit: https://www.skyrocketradio.com/227.

Ready to get more from your station website? Learn more about Skyrocket Radio’s website and digital content solutions at: https://www.skyrocketradio.com.