Brand to Table

Turn Instagram Followers into Reservations — Automatically


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Welcome to the Brand to Table Podcast — the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.

Turn Instagram Followers into Reservations — Automatically

Are you losing revenue because your new Instagram followers go cold? 🥶 

As a busy restaurant operator, your bandwidth is tied up in operations (inventory, payroll, managing guests), making it impossible to manually engage every new follower. That means you're passing up golden opportunities that are right under your nose!

In this episode, Henry reveals a game-changing technology you need to leverage right now: Instagram's partnership with the third-party automation tool, ManyChat. This integration allows your brand to automatically trigger personalized direct messages (DMs) to new followers, transforming them from warm leads into confirmed reservations—all on autopilot!

We are doing this in the trenches for our clients and watching their revenue numbers jet up in real time. Learn how to set up this system to showcase hospitality, nurture relationships, and generate bookings 24/7 without lifting a finger!

📈 4 Key Takeaways to Unlock Automated Bookings

  1. Stop Losing Hot Leads! A new Instagram follower is the "ripest" potential guest. Learn why you must engage instantly before they forget about you and the opportunity is gone. (02:50)
  2. The Autopilot Booking Flow: Get the exact, customizable script for your automated DM that instantly asks, "Do you need a reservation?" and sends them a direct, trackable link to your OpenTable or SevenRooms account. (03:30)
  3. Harnessing AI & Follow-Ups: Discover how to program follow-up messages (e.g., promoting your fall menu or an AI Wine Concierge) that provide value without being pushy, keeping the guest engaged and excited about your brand. (04:52)
  4. The Human Touch in Tech: The most critical rule: DO NOT sound robotic! Henry emphasizes how conversational, personal, and relaxed language—the digital reflection of your hospitality—makes guests receptive and drives conversions. (07:16)

CONTACT & RESOURCES:

Email: [email protected]

Website: www.brandtotable.com

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LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr/

TikTok: https://www.tiktok.com/@henrykaminskijr

📢 If you got value from this episode, subscribe to the channel, leave a comment or review, and share it with someone in hospitality who needs a smarter way to grow. 💥

🔖 #RestaurantMarketing #HospitalityMarketing #InstagramAutomation #ManyChat #ReservationAutomation #SocialMediaStrategy #RestaurantTech #RestaurantGrowth

After listening, what is the one automated conversation flow you can implement this week to turn your new Instagram followers into booked guests?

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Brand to TableBy Henry Kaminski Jr.