Turn Knowledge to Profit

Turn Knowledge to Profit

By Michael McCauleyBusiness
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Turn Knowledge to Profit episodes

  • Living with Intent, Staying Focused for Success
    Segment 1: Our Success Interview is with entrepreneur and life coach, Gens Johnson. We talk with Gens about the value of living your life with intention and how you can re-imagine your life to go from ordinary to extraordinary.

    Segment 2: In our Business Builder Segment, we talk about how your ultimate success as an entrepreneur is dependent on your ability to stay focused. We also give you some tips for maintaining focus in your own business!
    48 min
  • Sharing Your Genius, Why You Should Write a Book
    Segment 1: In our first segment we talk with transformational speaker, strategist, and mentor for women entrepreneurs, Kimberly Alexander. Using “The Results Map” and “The Grow Grid,” both of which are the result of her experience, Kimberly helps her clients create and scale their brand and their business.

    Segment 2: In our Business Builder Segment today we are talking about why it might be time for you to write a book. A book can establish you as a best-selling author and an expert in your field. We will give you some ideas to get you started too.
    50 min
  • Leveraging Your Network, Identifying What Your Clients Want
    Segment 1: In our first segment we’re mixing it up a bit and talking with you about how networks create leverage for your business. We are previewing our upcoming book, Turn Knowledge to Profit: The Six Secrets of Successful Speakers, Coaches and Authors , and “Networks Create Leverage” is one of the secrets. We will give you our tips and strategies for networking as well as give you some ideas for ways to leverage your network that you might not have though of.

    Segment 2: Our Business Builder Segment will help you identify what your ideal clients really want. By having a clear vision of your clients’ desires, you can create products, programs and services that have immediate appeal.
    52 min
  • Building Your Audience, Selling from the Stage
    Segment 1: In our first segment we talk with engineer turned entrepreneur, Kimberly O’Bannon. Through her business, Stellar Apps and Techie Hacks, Kimberly helps businesses expand and make more money. She has created an innovated online model for her business that uses a social media platform for her website, and she will tell you how she did it. 

    Segment 2: in our Business Builder Segment today we are looking at selling from the stage. How can you make a soft sell from the stage that invites the audience to connect with you? We give you our best insider tips for selling from the stage even when speaking at events that restrict sales.
    47 min
  • Determining the Value of Your Worth, Importance of Having a Product Ladder
    Segment 1: In our first segment we’re mixing it up a bit and talking with you about how to value your worth in the market. We are previewing our upcoming book, Turn Knowledge to Profit: The Six Secrets of Successful Speakers, Coaches and Authors , and valuing your worth is one of the secrets. We will give you our tips and strategies for both determining what your worth is to your clients, and then how to value that worth.

    Segment 2: Our Business Builder Segment focuses on the importance of having a clear product and service ladder for your business. We’ll give you our tips for creating and using your own ladder too.
    48 min
  • Monetizing Your Passion, Creating Great Courses
    Segment 1: In our first segment we’re mixing it up a bit and talking with you about how to monetize your passion. We are previewing our upcoming book, Turn Knowledge to Profit: The Six Secrets of Successful Speakers, Coaches and Authors, and monetizing your passion is one of the secrets. We will give you our tips and strategies for both finding your passion and then making money with it. 

    Segment 2: Our Business Builder Segment focuses on what makes a great course stand out from all the others. Not all courses are created equal, and we give you our tips for making your courses both valuable and engaging.
    51 min
  • Value of Vulnerability, Pricing Strategies for Growth, Overwhelming Clients
    Segment 1: In our Trends and Insights Segment we talk with Jennifer Johnson about the importance of showing vulnerability to create connection with your audience.

    Segment 2: Our Success Interview is with Leslie Hassler. She talks with us about her strategy for pricing and products to expand her business, Your Biz Rules!

    Segment 3: The Business Builder Segment is all about how to keep from overwhelming your clients with too much information.
    1 hr
  • Build a Million Dollar Business, Serve a Bigger Audience with Your Message
    Segment 1: Our Success Interview is with business strategist, money mindset expert, speaker and author, LoriAnne Reeves. LoriAnne helps her clients conquer their hidden money stories so they can earn what they truly deserve.

    Segment 2: In our Business Builder Segment, we give you our tips for repurposing your content to create new products, programs and services that appeal to a wide variety of clients at a range of price points.
    48 min
  • Mastering Your Money, Power of Stories
    Segment 1: In our Success Interview we are talking with entrepreneur, speaker, financial coach, and author of The Money Keys, Karen Russo. Karen uses her knowledge and experience to help her clients activate their potential and jumpstart their financial freedom. She will get you started on your own financial freedom in today’s interview.

    Segment 2: In our Business Builder Segment we’re talking about the power of stories and why you need to include them as a part of all your products and services. They can be a great way to build credibility, create connection, and provide context to your coaching.
    48 min
  • Discovering Your Unknown Zone, Secret to Creating a 6 Figure Income
    Segment 1: Our Success Interview is with author and eWomenNetwork member, David Medansky. David talks with us about his journey into his “unknown zone” and how he built a business around his book, Discover Your Thinner Self.

    Segment 2: In our Business Builder Segment, we give you our secrets for building a six figure business without burning yourself out.
    46 min

About Turn Knowledge to Profit

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