As an innovative sales executive at the largest title insurer in the world, Debbie Cobb has worked with agents on nearly every aspect of the real estate transaction. Debbie has been through many ups and downs and different market cycles, and she joins us in this episode to share her wealth of knowledge about how agents can thrive in today’s market. Tuning in, you’ll hear her perspective on the housing bubble myth and her suggestions for what agents should put out on social media. You may be surprised to hear that it’s not about filling your feed with new listings! We also go back to basics and discuss the habits of top-performing agents, the importance of having a plan, and how to use emerging technology to your benefit, plus so much more. If there is one key takeaway from this episode, it would probably be a word-for-word match for the best advice that Debbie has received in her career: do it afraid! After all, it’s only once you get out of your comfort zone that the world (and the market) opens up to you. For more tips, tricks, and advice from industry expert, Debbie Cobb, tune in today!
Key Points From This Episode:
- Debbie’s take on the current market and why the housing bubble is a myth.
- Effective habits of top-producing agents, including keeping an up-to-date CRM.
- Tips for using social media authentically and constructively.
- Why failing to plan could be your downfall in this industry!
- What not to do if you want to succeed as an agent.
- How the world opens up to you when you get out of your comfort zone.
- The benefits of “reverse farming” for leads in the face of a shifting market.
- Some of the ways that AI is saving agents time and money.
- Debbie’s advice for maintaining a productive mindset during challenging times.
- Suggestions for building better quality relationships with your vendor partners.
- The best piece of advice that Debbie ever received: do it afraid!
- Recommended reads from T. Harv Eker, Jen Sincero, and more.
Tweetables:
“My top-producing agents have really good systems and habits in place, and what I mean by that is they have an up-to-date CRM.” — Debbie Cobb [0:05:20]
“Agents need to take their agent hat off and put on their consumer or friend hat. What’s going to make you as a consumer scrolling through social media stop all of a sudden and [take notice]? Be mindful of what that is. [It’s] not just all real estate, all the time.” — Debbie Cobb [0:08:44]
“Making phone calls, door-knocking, sitting in an open house, teaching a class, doing a video on social media; all the things that are super scary and uncomfortable are the same things that I see successful agents doing.” — Debbie Cobb [0:14:46]
“Every time there is a problem, it always, always, always boils down—in some way, shape, or form—to communication. Communication is really vital in having a good relationship with your vendors and setting expectations.” — Debbie Cobb [0:27:28]
Links Mentioned in Today’s Episode:
Debbie Cobb on LinkedIn
Breakthrough Broker
The Compound Effect
Secrets of the Millionaire Mind
You Are a Badass
Fear is Not the Boss of You
The Perfect Day Formula
Turn the Dial Coaching on Facebook
Turn the Dial Coaching on TikTok
Turn the Dial Coaching