Maeva, our good friend, came by to the show! Maeva Cifuentes builds and executes world-class strategies that focus intently on delivering on search intent and empathizing with the reader. 

Her approach to content is holistic. With her team, she creates a diverse portfolio of thought leadership, bottom-of-the-funnel, and keyword-driven content to make sure their clients have a healthy content library. 

She focuses on innovative B2B tech, particularly in the hotel and short-term rental industry because they know that industry, and they know the audience, trends, and issues that are important to business owners and operators in those sectors. Plus, they believe it's a fascinating sector supported by small businesses.

Here's what we talked about:

0:00 - Intro

3:06 - How did you start the agency with content writing and SEO

8:29 - Reasons behind the content, articles, and blog posts

16:54 - How to choose the right content agency

23:24 - How does the content writing process look like

27:56 - How to create the content clusters

32:30 - How to set up the content operations? 

40:34 - How can B2B companies improve their content

44:50 - What is a content upgrade? 

48:05 - What can we do to create demand (instead of capturing it)

50:37 - Outro

Make sure you follow Maeva and her team using the links below:

https://www.linkedin.com/in/maevaeverywhere/

https://flyingcatmarketing.com/

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