Eat My Assets

Turning a Brick & Mortar Chai Shop to a MASSIVE CPG Product | EP. 27


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In today’s episode, we speak with Ani Sanyal, CEO of Kolkata Chai Co. Ani and his brother Ayan have successfully brought a piece of Kolkata to the bustling streets of New York City. With two brick-and-mortar locations in Nolita and East Village, along with a booming CPG product, Kolkata Chai Co has reached the impressive milestone of 7+ figures in revenue. Kolkata Chai Co is inspired by their childhood as first-generation Indian Americans, blending 90s American culture with traditional Kolkata experiences.

In this episode, we’ll learn about what it takes to build a successful chai company, speaking on many subjects such as when and how to raise funding, leveraging brick-and-mortar stores as a viral flywheel effect, managing a CPG product while maintaining consistency, working on a business with your sibling, and more!

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Host:
Mike Lacsamana ► instagram.com/mikelacsamana

Assistant Producer:
Aransa Huq ► instagram.com/aransahuq

Music:
Ramsey Neville ► instagram.com/ramsey.neville

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Eat My AssetsBy Michael Lacsamana