I love conversations that remind us how creativity thrives not just in big cities or fancy studios, but in small towns, small spaces, and close-knit communities.

In this episode, I talk with Beth Bluestein, owner of Sparrow Art Supply in Middlebury, Vermont. Beth shares how she turned a 750-square-foot art store into a vibrant creative hub, one that serves artists both in person and online. We talk about her journey from New York City to Vermont, how she launched her shop with a town grant, and why community became the heart of her business. Beth also shares practical wisdom for any creative entrepreneur, including how she uses a simple four-part newsletter system to stay consistent, how she built a thriving artist membership using Mighty Networks, and how she keeps going even when business feels challenging. This conversation is a beautiful reminder that creativity, connection, and courage are at the heart of every successful creative business.

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