All marketing roads lead to your website and it continues to be an essential stepping stone to any buying journey. Talent Brand & Marketing Manager of Canda, Jack Ludlam, joined us to dive into his perspective of the website and how he looks to turn their visually engaging website into a lead generator. Canda is the in-house talent partner for growing companies as they believe in more transparent, trusting, and skilled recruitment services. Jack dives into the importance and value of testing in order to better understand what your users need and how to encourage them towards a conversion.