In this episode of The Future of Marketing, host Andres Figueira interviews Erika White, Chief Marketing Officer at Navan, the leading all-in-one business travel and expense management platform. Navan is disrupting the antiquated corporate travel industry by bringing consumer-grade personalization to business travel—enabling employees to book trips as seamlessly as their personal travel while maintaining compliance and giving finance teams real-time visibility. After going public in October, Navan is scaling its marketing organization globally while maintaining an in-person culture that mirrors the in-person connections their product facilitates. Erika shares how she's building a unified global marketing function, leveraging AI for brand consistency at scale, and creating demand in a $185 billion addressable market dominated by legacy solutions.