In this episode of Back on T-R-A-C-K, we sit down with Marlena Sarunac, Fractional CMO and Founder of The Company Advice, to explore how startups market complex products in emerging categories.

Marlena has led marketing from Series A to Series B in health tech, building analytics-first go-to-market systems while helping companies articulate value in markets where there is no shared language yet.

We discuss:

• How to simplify complex value propositions
• Marketing KPIs that signal investor readiness
• Why storytelling builds credibility in emerging markets
• The system's early-stage startups need to scale

If you're building in health tech, AI, insurtech, or any new category, this conversation will sharpen how you think about positioning and growth.