Most early-stage marketing doesn’t fail because of effort.

It fails because complexity isn’t translated into clarity.

In this episode of Back on T-R-A-C-K, I’m joined by Aerin Paulo, a marketing strategist and leader who specializes in building marketing functions from the ground up for early-stage companies.

Aerin has been a team of one, built small but mighty teams, and knows exactly how to turn complex topics into clear, usable messaging that actually drives growth.

We dive into:
• Building a marketing function from scratch
• Turning complex products into simple, compelling messaging
• Scaling with small teams and limited resources
• Creating sustainable systems without overcomplicating

If you’re building marketing from zero—or trying to make sense of the chaos—you’ll want to tune in.