Zineb Layachi is the founder of Raise the Runway, Co-founder of PitchSlap. She’s helped many startups turn buyers into raving fans and one of the influential voices on LinkedIn. In this episode, we’re going to talk about conversations. Is it really important to talk to your customers? And if you do, how can you find opportunities to turn these into content snippets? 

Zineb also answered questions from the community:

• Jonathan Bland: Why do the majority of B2B SaaS companies continue to overinvest in lead gen/capture channels?
• Ash Rathod: If you weren't doing what you do today, what job would you be doing? And why?
• Melissa Curran: If you could create content for anyone in the world, who would it be? 

Links in the episode:

• https://www.linkedin.com/in/zineblayachi/
• https://www.raisetherunway.co/
• https://www.pitchslap.live/

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