Beyond Insights with Ruben Ugarte

Turning Data into Decision Gold


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If you have ever watched any cooking shows, you’ll notice that all the relevant ingredients are easily accessible. They are usually right in front of the contestants. This is one of the secrets to make cooking more enjoyable.

The worst time to look for an ingredient is while your food is burning. The same thing happens when using data to make decisions. You need to have everything ready instead of looking for a metric in the middle of a high stakes campaign.

In this week's episode, I want to share 6 actionable strategies for using data to make decisions.

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Beyond Insights with Ruben UgarteBy Ruben Ugarte