How can identifying your ideal audience and building genuine relationships transform the way you raise capital?

 

In this episode, Alina Trigub talks about the art of finding and connecting with your ideal investors. Alina explains why creating a detailed audience profile is the foundation for successful capital raising and how authentic, relationship-driven conversations outperform hard selling. She shares practical ways to identify prospects in everyday settings, turn casual interactions into opportunities, and leverage past career skills in real estate investing. The discussion also draws from timeless relationship principles inspired by Dale Carnegie, offering listeners actionable strategies to deepen trust and credibility with potential investors.

 

 

[00:01 - 04:30] Defining Your Ideal Investor Avatar

• How identifying your audience early makes capital raising easier.
• Why everyday interactions in familiar environments are ideal for finding investors.
• The significance of asking open-ended “what” and “why” questions to understand investor needs.

 

[04:31 - 08:52] Relationship-First Approach to Capital

• Why trust and rapport often matter more than pitching returns.
• How to build investor relationships like nurturing a family connection.
• The need to overcome lack of experience by partnering with seasoned professionals.

 

[08:53 - 12:00] Leveraging Past Career Skills in Real Estate

• How skills from previous industries can be repurposed for real estate investing.
• Why clear communication is vital for explaining complex deals in simple terms.
• The importance of viewing all past experiences as assets for building credibility.

 

[12:01 - 16:27] Building Credibility Through Experience

• How shared backgrounds and personal stories can connect with investors.
• Why long-term experience, even in different areas of real estate, holds weight.
• The significance of surrounding yourself with a capable, complementary team.

 

[16:28 - 20:15] Timeless Relationship Principles for Investors

• How Dale Carnegie’s “How to Win Friends and Influence People” applies to capital raising.
• Why listening, remembering names, and showing genuine interest strengthen trust.
• The need to focus on others’ priorities to create meaningful, lasting connections.

 

 

 

Connect with Alina:

 

https://www.linkedin.com/in/alinatrigub/

 

 

 

Key Quotes:

 

“Think of your day-to-day environment. That’s where you’ll find people who already know, like, and trust you — your ideal investors.” - Alina Trigub

 

“When you lack a track record, borrow one by partnering with someone experienced. You’re offering them and their credibility.” - Alina Trigub

 

 

 

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