In this episode of How They Scaled It, I sit down with Claire Bing, Founder and CEO of Confiance Cosmetic Group. Confiance is a beauty and personal care consulting company specializing in regulatory and supply chain solutions for domestic and international sales.

Claire didn’t set out to be a regulatory expert, but today she’s behind the compliance success of over 200 clients. From her start in a donut factory to scaling Confiance into an international consultancy, Claire shares how science, systems, and empathy became her formula for growth. 

She also opens up about evolving as a leader, using tech to scale smarter, and why clean beauty is about more than buzzwords.

00:00:13 – Why Claire didn’t like the leader she used to be

00:00:51 – Introduction to Confiance Cosmetic Group

00:01:46 – How a microbiologist ended up in beauty

00:03:34 – The pumpkin spice donut that launched her career

00:04:47 – From Ohio to NYC: landing at Tarte Cosmetics

00:05:49 – Becoming an accidental regulatory expert

00:07:48 – Why she started her consultancy

00:10:15 – The legal evolution of “clean beauty”

00:14:49 – Arsenic is natural—so what does clean really mean?

00:17:00 – Ingredients vs. process: where safety truly lies

00:20:28 – Accidental business launch via LinkedIn

00:23:01 – Building a mother-friendly, remote-first team

00:31:54 – How tech and Notion keep everything running

00:34:48 – Using Claude AI and PLM software to scale smarter

00:37:35 – Why kindness is a business strategy

00:40:41 – Claire’s leadership transformation

00:48:04 – Redefining success and legacy

00:50:39 – Claire’s vision for the future of Confiance

00:54:23 – The one piece of advice she’d give her younger self