In this episode of the ScaleSmart Podcast, I sit down with speech-language pathologist, private practice owner, and educator Sydney Bassard, also known online as The Listening SLP. Sydney shares how she went from specializing in hearing loss and literacy to building a thriving speech therapy practice to growing her personal brand, and creating opportunities to speak, write, and expand her impact.

You’ll hear:

• How to confidently specialize in your private practice (and why narrowing your focus helps you grow faster)
• The social media strategies Sydney uses to connect, educate, and build community without chasing trends
• Why networking and authentic relationships open more doors than follower counts ever will
• How to handle setbacks, competition, and tough collaborations while staying true to your values
• Practical advice for clinicians who want to expand into speaking, publishing, or other opportunities beyond the therapy room

Sydney’s journey proves that when you focus on connection, collaboration, and clarity, your expertise can create opportunities far bigger than you imagined.

The ScaleSmart Podcast with Hannah Boeck is made for speech therapists, occupational therapists, and physical therapists who are in private practice, thinking about starting a business, or learning to leverage their skills to make money beyond the therapy room. Do you have questions you want answered on the show? Go to https://www.cuedcreative.com/podcast#questions and submit yours today!

Connect with Sydney

Follow her on Instagram @thelisteningslp

Learn more about her services: https://www.thelisteningslp.com/services/consultation

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/podcast

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